The 4-circle brand confirms the launch of a higher-end version of the A8 sedan after a long cherished period. This sedan will definitely be a formidable rival to the Mercedes-Maybach S-Class in the future.
If Mercedes is having its own Maybach line of super-luxury customers, who are looking for a more classy S-Class car, Audi will probably soon do the same with the Horch brand in the future. Hybrid plans to develop a car based on its flagship A8 sedan platform.
Specifically, in the annual meeting in the city of Neckarsulm, Germany, Audi has officially confirmed its plans to develop luxury cars in the future with the release of a higher version of the top line. A8 sedan. The German carmaker did not go into details or provide any further information.
With this move, Audi seems to want to bring Horch back to the luxury car market, in the form of a higher top version of the top A8. This sedan will definitely be a formidable rival to the Mercedes-Maybach S-Class in the future. Audi’s way of doing it with Horch will be similar to Mercedes-Benz rival when it established Mercedes-Maybach luxury brand when Maybach died in 2013. In fact, Mercedes-Maybach is now the most advanced version. Lift up from the S-Class line.
Information about the plan of adding the A8’s more advanced version first appeared in the autumn of last year, raising speculation about the return of the Horch name that had disappeared from the early 20th century.
In fact, Audi’s precursor brand was August Horch Automobilwerke GmbH, which was very popular in the early 20th century in the luxury car segment, according to the name of August Horch as the founder of the Audi brand. Due to problems with legal and copyright issues, the name August Horch Automobilwerke GmbH was not accepted at the time, it was also the origin of Audi. In Latin, Audi means “listening” in the same way as “Horch” in German.
Certainly this high-end version will own the top-of-the-line specifications compared to the version of the top sedan of the current A8 table. ‘’ A8 Horch ’’ (unofficial name) also owns the design style as well as the luxury and luxury required to compete with rivals such as Mercedes-Maybach S-Class or Bentley Flying Spur. The car is expected to deliver strong performance from Audi’s twin-turbocharged W12 engines.